Hi, I'm Uchenna Innocent (MCIM)

Digital Marketing & Business Transformation Leader | Growth Strategist

A multifaceted professional with over a decade of experience driving growth and transformation across e-commerce, fintech, travel, and Web3. Passionate about leveraging digital strategy and innovation for measurable results.

Uchenna Innocent - Digital Marketing and Business Transformation Professional

About Me

I am an innovative and motivated Marketing Professional with extensive experience using digital technology to build brands and drive business growth. My expertise spans leading marketing strategy and digital transformation for notable brands like Ringier AG, Transfast, Travelstart, and YellowCard.io, along with managing campaigns for global names such as Pepsi, Mondelez, Philips, and NBC Universal through agencies like Ogilvy and Publicis Groupe.

Currently, I serve as the Managing Partner at Radoss Digital, a performance-driven agency focused on delivering measurable growth through digital strategy and innovation. I am also the co-founder of Eatalia Limited, a growing Quick Service Restaurant and Lounge here in Lagos.

Passionate about education and community building, I actively share knowledge and foster connections within the digital marketing space. I lecture at the Digital Marketing Institute and Rome Business School, tutor for CIM UK, and co-founded DigiClan Africa. My goal is to equip the next generation of marketers and business leaders with practical insights rooted in real-world experience. I hold a Master’s degree in Digital Marketing and Business Transformation and am a proud Chartered Marketer with the Chartered Institute of Marketing (CIM UK).

Core Skills

Marketing Strategy Activation & Events Analytics Paid Marketing Search Engine Optimisation CRM & Email Marketing Social Media Marketing Conversion Rate Optimization Lead Generation Web Design Adobe Photoshop Business Transformation Customer Acquisition Teaching & Mentorship Community Building

Professional Experience

Chief Marketing Officer (Fractional)

Tripcel

Dec 2023 - Present

Performance Marketing - Paid Specialist (Africa)

Yellow Card App (Contract)

Feb 2024 - Jul 2024

Head, Marketing & Ad Operations

HippoAd

Aug 2022 - Jun 2024

Digital Account Director

Publicis/Digitas Nigeria

Mar 2021 - Aug 2022

Digital Lead

Ogilvy

Sep 2020 - Mar 2021

Digital Marketing Manager

Betacar.ng

Aug 2019 - Aug 2020

Growth Marketing Consultant

Babybliss.com.ng

Apr 2019 - Sep 2019

Manager, Online Marketing

Travelstart

May 2016 - Apr 2018

PR & Marketing Consultant

Transfast

Nov 2015 - Nov 2016

Social Media Manager (Sr. Assoc.)

Ringier

Dec 2014 - May 2016

My Ventures

Radoss Digital

Digital Marketing & Transformation Agency

Visit Website

Eatalia Limited

Quick Service Restaurant & Bar

Visit Website

idopub Media

Digital Marketing & Solutions Agency

Visit Website

Sharing Knowledge, Building Community

My passion extends beyond campaigns and strategies. I believe in empowering the next generation of marketers and strengthening Africa's digital ecosystem through education, mentorship, and collaboration.

Educator & Tutor

Lecturing on Digital Marketing & Business Transformation at Rome Business School and the Digital Marketing Institute. Also tutoring aspiring marketers for CIM (UK) qualifications via Maven Williams Services.

Community Leadership

Co-founding Executive of DigiClan Africa, helping grow Africa's largest digital marketing community. Also serving as Co-chapter Leader for Travel Massive Lagos.

Empowerment Initiatives

Passionate about driving change, I served as a Facebook Trainer for the #SheMeansBusiness initiative, training over 7,000 Nigerian businesswomen and students.

Media Mentions & Recognition

WBAF International Partner: Appointed International Partner for Nigeria by the World Business Angels Investment Forum (Sept 2024).

C. Hub Magazine: Recognized in the "30 Creative Influencers Under 30" list (2017).

The Punch Newspaper: Former Guest Columnist for the i-Punch Column.

BusinessDay Newspaper: Featured contributor (Tech section, Social Listening article).

Speaker Engagements: Presented at Social Media Week Lagos (2019 & 2020) and the Lagos Digital PR Summit.

Book a Meeting

Interested in discussing a project, collaboration, or consultation? Click the button below to find a time that works for you.

Get In Touch

Have a question, a project idea, or just want to connect? Feel free to reach out! I'm currently based in Lagos, Nigeria, and open to exciting opportunities.